Walks Devour - Tours that open doors
Photography for tour marketing and evergreen brand assets
Client: Walks Devour Tours
Locations: Paris, Lisbon, Rome, Vatican, Venice
Project scope: Photography across 25+ live food, walking and cultural tours
Deliverables: A consistent multi-city image library covering guests, guides, food, neighbourhoods, landmarks and the complete tour experience.
Usage: Tour and booking pages, paid advertising, email campaigns, social media, editorial content, partner promotions and long-term destination marketing.
Objective
As one of the leading travel brands in Europe, Walks Devour Tours commissioned me to create images that needed to show what taking part in a tour actually feels like: meeting local vendors, discovering neighbourhoods, sharing food with other travellers and seeing each city through the people who know it best.
Challenge
The shoots had to happen live, on real tours, with real guests, shifting routes, unpredictable light, working restaurants, tight interiors, no heavy staging and moments that could not be repeated for the camera.
Building trust quickly with guests and guides was essential to make them relaxed so the images could feel spontaneous and true to the experience, while still being polished enough for high-conversion marketing use.
Approach
I photographed from inside the experience. I followed the natural rhythm of each tour, anticipating interactions and giving guests a little guidance to create strong images without making them feel staged.
The images show the real guest experience, create a strong sense of place, trigger appetite and wanderlust, show warmth and atmosphere to build trust and increase booking confidence.
Result
Across 25+ tours and five destinations, the library gave the brand a consistent visual language while including vertical, horizontal, close-ups, wide angles, copy space and social-ready shots giving the marketing team enough variety for every channel.
A flexible, broad, evergreen asset library used across tour pages, launches, paid campaigns, email, social media and partner promotions.
Images in use
I know I speak for everyone when I say: you are an incredible professional - the photoshoots were cleverly organised, you made everyone feel comfortable, you put an incredible amount of energy into building each shot, and we could already tell it was going to turn out great (and it did!)
— Lea, Product and Operations Manager
Walks Devour Tours
The client’s take
Thank you so much for all of your work, care, and organization. Working with you on this was such a pleasure - and I feel so fortunate to have had you by my side this year!
— Lauren, VP of Marketing
Walks Devour Tours
We really loved the color and balance in these photos, they felt bold and crisp. The composition was also excellent. There was a great mix of action shots, thoughtful moments and close-ups of food products which gave a lot of variety and energy to the set. One standout image we especially loved and this type of image would work really well for hero shots/homepage.
— Lorena, Ground Operations and Product Manager
Walks Devour Tours
